About Radar Agtech

Radar Agtech is a mapping of Brazilian agricultural startups. It is the main source of information for those who want to know an overview of technology-based companies in the sector. Made by Embrapa, SP Ventures and Homo Ludens.

Radar Agtech provides data on the profile, segment, area of activity and location of agtechs. It also reveals who are the investors who have already invested in agtechs in Brazil.

This instrument expands opportunities for Brazilian agribusiness to be increasingly competitive. It is capable of helping those looking for products and services to find innovative solutions. It can support partnership prospecting actions and support decision-making in the different spheres of innovation ecosystems. It also directs the construction of public policies and globally projects the country’s agtech sector.

Browse the data and make your connections!

Directors

The Brazilian Agricultural Research Corporation (Embrapa) is linked to the Ministry of Agriculture, Livestock and Supply (Mapa). The challenge is to develop a genuinely Brazilian tropical agriculture and livestock model for the production of food, fiber and energy. To this end, it is connected to the production sector, generating opportunities for new agricultural transformation based on open innovation.

SP Ventures was founded 15 years ago by founding partner Francisco Jardim, began its work in the Brazilian venture capital ecosystem as a generalist manager and over the years became increasingly specialized in solutions aimed at the agri-food sector. It has made more than 30 investments throughout its existence, more than 20 of which in agtechs and foodtechs. Currently, SP Ventures manages the AG Ventures II fund, which has a total focus on investment through equity participation in agri-food solutions. Thus, SP Ventures intends to invest approximately U$D 40 Million in agtechs and foodtechs that bring technology to the farm productivity, access to capital for farmers and availability of food for consumers across Latin America.

Homo Ludens provides services for the creative and digital economy, and has three lines of activity: consultancy, research, courses and lectures. Highlighted themes include: innovation, digital business, creative economy, entrepreneurship, corporate venturing, new business models, social business, psychology, effects of technology on human relationships, effects of digital games on teenagers and adults, use of digital games to educational and health purposes, career guidance, internet addiction, pop culture and public policy related to business, psychology and technology. Customers and partners include companies, governments, universities and investors.

Team 2022

Embrapa
Embrapa, Executive Business Board
Coordinator: Shalon Silva de Souza Figueiredo
Technical Team
Embrapa Sede – Executive Business Board
Alfredo Eric Romminger
Aurélio Martins Favarin
Aurelio Vinícius Borsato
Breno Silva Beda de Assunção
Cleidson Nogueira Dias
Shalon Silva de Souza Figueiredo
Embrapa Agricultural Informatics
Martha Delphino Bambini
Luciana Alvim S. Romani
Embrapa Instrumentation
Cinthia Cabral da Costa
Embrapa Tropical Agribusiness
Antônio Genésio Vasconcelos Neto

SP Ventures

Coordinators: Francisco Jardim e Felipe Guth
Technical Team
Ana Luiza Soffiatti

Homo Ludens Inovação e Conhecimento
Coordinator: Luiz Ojima Sakuda
Technical Team
Quéren Hapuque Gama
Fabiane Astolpho
Maria Lima Toivanen
Claudia Leite Pereira Bueno

Responsável pela edição
Embrapa, Communication Superintendence
Editorial Coordination
Carla Alessandra Timm
Nilda Maria da Cunha Sette
Editorial Supervision
Josmária Madalena Lopes
Text Review
Jane Baptistone de Araújo
Francisca Elijani do Nascimento
Everaldo Correia da Silva Filho
Bibliographic Review
Rejane Maria de Oliveira Cechinel Daros

Graphic Design, Electronic Editing, and Cover.
Raquel Serafim e Paula Cristina Rodrigues Franco

Team 2023

Alfredo Eric Romminger

Ph.D. in Economics. Researcher at Embrapa with experience in areas of infrastructure, international financial system, game theory, and innovation.

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Ana Lúcia Atrasas

Ph.D. in Production Engineering from the University of São Paulo – UNIP, with experience in Business and Agribusiness, focusing on policies and regulations of Innovation and Business, partnership structuring, fundraising, and corporate contract management to strengthen processes in the area. Additionally, involved in initiatives to foster innovation and integrate the company into various innovation-promoting environments. Currently, she is the Innovation Manager at the Innovation Department of Embrapa, leading open innovation programs such as “Pontes para Inovação” and the Radar Agtech.

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Aurélio Vinicius Borsato

Bachelor’s, Master’s, and Ph.D. in Agronomy. Researcher at Embrapa, working for the Innovation and Business Department in the coordination, development, and management of corporate business and partnerships. Main themes include: Innovation Processes, Technology Transfer, Business Modeling, Prospecting and Impact Assessment, Business Management, Contract Management, Information Management, Technological Prospecting, Training, Technology Qualification, Cooperation Networks, and Local/Regional Development.

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Breno Assunção

Bachelor’s in Computer Science (UCB) and postgraduate in Digital Transformation and the Future of Business. Analyst at Embrapa in the Digital Innovation area, mainly involved in actions related to the innovation ecosystem and managing the company’s digital assets. Key topics include Digital Agriculture, Entrepreneurship, Innovation Ecosystem, Interactivity, Database, Agile Methodologies, Open Source Software, Content Portals, and Systems Development.

 

 

 

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Carlos Henrique Negrão Marolla

Bachelor in Business Administration from FAAP, with postgraduate studies in Finance from FIA / FEA USP and an MBA in Finance with Derivatives and Risk Management from FGVSP. Partner at CFO Virtual Strategic and Financial Advisory and associate consultant at Homo Ludens Research & Consulting.

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Cinthia Cabral da Costa

She holds a degree in Agronomy from the Federal University of Viçosa (1998), a Master’s in Science (Applied Economics) from the University of São Paulo (2000), and a Ph.D. in Science (Applied Economics) from the University of São Paulo (2004). She was a senior researcher at the Institute of Trade and International Negotiations – ICONE (2005-2008), where she mainly worked on technical studies about Brazil’s negotiations in the Doha Round of the WTO. She was an adjunct professor at the Federal University of São Carlos (2008-2010). Currently, she is a researcher at Embrapa Instrumentation.

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Cleidson Nogueira Dias

Ph.D. in Administration from the University of Brasília (UnB), in the area of Innovation and Strategy, with a sandwich Ph.D. at Universitat Jaume I (UJI/Spain). Analyst at Embrapa and professor in the Professional Master’s in Public Administration at the University of Brasília (UnB). Author of articles, books, and book chapters. He evaluates calls for R&D projects, startup selection/investment calls, and also mentors startups and conducts research in research groups at UnB and UFPel. He has worked as a manager and teacher in various public and private institutions. Main themes: management, innovation & entrepreneurship, strategy, and local/regional development.

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Francisco Ignácio Jardim

Co-founder and Administrative Director of SP Ventures (SPV). Started investing in agtech over a decade ago, led 34 investments in deep tech ventures, and supported founders in over a dozen advisory roles. Also, launched and participates in the credit committee of the first Venture Debt Fund in the region (BVD – Brazil Venture Debt 1). Before starting SPV, worked in financial services and had a fairly nomadic youth: grew up on three different continents and in 10 cities, graduating in administration in the USA.

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Larissa Ferreira Carvalho

Bachelor’s degree in Agribusiness Management from the University of Brasília – UnB (2016-2021). Worked as an intern in the field of Environments, Networks, and Initiatives at the Innovation Management, in the Innovation and Business Department (SIN) of the Brazilian Agricultural Research Corporation (Embrapa).

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Luciana Romani

Ph.D. in Computer Science (ICMC-USP São Carlos), Master’s in Computer Science (Unicamp), and Bachelor’s in Computer Science (UFSCar). She has been a researcher at Embrapa Informática Agropecuária since 1994, specializing in Data Mining, Information Visualization, Remote Sensing, and Agrometeorology. She served as the supervisor of the Organizational Communication Unit at Embrapa Informática Agropecuária from 2012 to 2015. Currently, she oversees the Innovation and Business Sector at Embrapa Informática Agropecuária and coordinates the TechStart AgroDigital Program for the acceleration of agtechs.

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Luís Guilherme Teixeira Crusiol

Geographer (UEL), Master’s and Ph.D. in Agronomy (UEM), with research activities also conducted at the Chinese Academy of Agricultural Sciences. Works with an emphasis on mapping and studying the spectral behavior of agricultural crops through multi-spectral, hyper-spectral, and thermal sensors operated at ground and aerial levels, as well as orbital images. Develops research projects in partnership with Embrapa Soja.

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Luiz Ojima Sakuda

Luiz Ojima Sakuda is a partner at Homo Ludens Research & Consulting and a professor at Centro Universitário FEI. He co-coordinates extension courses at FIA Business School in the area of creative economy and at Unibes Cultural in the field of digital games and gamification. He holds a Ph.D. in Production Engineering (POLI-USP), a Master’s in Business Administration (FGV-EAESP, with an exchange at ESSEC Business School), and a Bachelor’s in Public Administration (FGV-EAESP). He is part of the expert team for the TIC Domicílios, TIC Empresas, and TIC Cultura surveys of the Internet Management Committee (CGI.br). He is a co-curator of BIG Careers (BIG Festival) and a board member of Abragames and IGDA-SP. Since 2000, he has founded and maintained various virtual communities, including Capital Empreendedor Brasil (LinkedIn). He is the author of several publications on international business, platforms, innovation, technology, and digital games, including the Ph.D. thesis awarded by the Itaú Cultural Observatory Program for Research in the Economics of Culture 2017, chapters in books nominated for the HQ Mix 2018 – Theoretical Book category and Jabuti 2018 – Essays Axis – Creative Economy, the “Radar AgTech Brasil,” and the “II Census of the Brazilian Digital Games Industry.”

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Martha Bambini

Graduated in Chemical Engineering from the State University of Campinas (Unicamp), she holds a Specialization in Business Administration from FGV-SP and is a Master’s and Ph.D. candidate in Science and Technology Policy (IG/Unicamp). She has been an analyst at Embrapa Informática Agropecuária since 2002 and works in the areas of Technology Transfer, Innovation, Partnerships, and Intellectual Property.

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Ana Luiza Soffiatti

Ana studied Administration at Insper and is currently an analyst at SP Ventures, where she identifies promising opportunities in AgFoodTech. She analyzes data to enable well-informed decision-making and develops investment theses for the company’s portfolio. Additionally, she builds relationships with entrepreneurs, contributing to creating an enriched environment for both funds and founders.

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Paula Caroline Lopes

Master’s in Public Administration – Public Policy Management, from the University of Minho. Postgraduate in Sociopsychology, from FESPSP. Bachelor’s in Administration, from the FEI University Center. Professional experience primarily focused on customer relations (B2C). Great interest in Innovation, Entrepreneurship, and Social Impact.

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Ricardo Araújo

Master in Knowledge and Information Technology Management and Bachelor in Computer Science (UCB). Analyst at Embrapa and Digital Innovation Coordinator, working on the implementation of information technology solutions, innovation ecosystems, and digital innovation focused on agricultural chains. Acts as an evaluator for Research, Development, and Innovation (PD&I) proposals, selection/investment calls for startups, and also mentors startups.

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Shalon Silva

Graduated in Psychology, analyst at Embrapa, and supervisor of the Environments, Networks, and Initiatives area of the Innovation Management. Coordinates the Bridges for Innovation Program and has experience in agile methods, group facilitation, and distance education. She is an evaluator for Research, Development, and Innovation (PD&I) proposals, selection/investment calls for startups, and also mentors startups. Works on innovation and business themes and maintains relationships with the innovation ecosystem.

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Partners

Ministério da Agricultura, Pecuária e Abastecimento

Acknowledgments

AGRADECIMENTOS 2020/2021

Este trabalho não seria possível sem a colaboração de diversas pessoas e organizações, entre as quais listamos abaixo:

A ministra Tereza Cristina Corrêa da Costa Dias e Fernando Silveira Camargo, do Mi­nistério da Agricultura, Pecuária e Abastecimento (MAPA), apoiador do Radar Agtech Brasil e que tem ajudado a divulgar todas as ações do Radar Agtech Brasil.

Os chefes das Unidades Descentralizadas da Embrapa, Silvia Maria Fonseca Silveira Massruhá, da Embrapa Informática Agropecuária, e João de Mendonça Naime, da Embrapa Instrumentação, que foram parceiros na elaboração deste trabalho.

Agradecemos também à Secretaria de Agricultura e Abastecimento do Estado de São Paulo, representada por Gustavo Diniz Junqueira e Gabriela Redona Chiste, e à Secretaria de Estado da Agricultura, da Pesca e do Desenvolvimento Rural de Santa Catarina, representada por Altair Silva e Alexandre Conceição Neto.

Luciana Marques Vieira (FGV-EAESP), Diego Silva Siqueira (Anprotec), Raphael Augusto (Liga Ventures), Daniel Duft (Meetup Agtech) e Mauro Carneiro (Embrapa), pela colaboração na revisão da taxonomia do Radar Agtech Brasil 2020/2021.

Maucir Nascimento (Speedio), pela parceria para o enriquecimento de dados da base, que colaborou com a classificação e contato com as agtechs.

Os parceiros que ajudaram na divulgação do formulário para cadastramento de ag­techs no Radar Agtech Brasil, representados por Marcelo Grüber Velasques (Banco do Bra­sil), Ricardo Campo e Fabio Mota (Raízen), Eduardo Bitu (Conexa/Siagri), Almir Araújo (BASF), Livia Brando e Guilherme Amorim (Wayra). Agradecemos também aos parceiros do ecossistema de inovação do agro, José Augusto Tomé (AgTech Garage), Pedro Waengert­ner (ACE) e Eduardo Vegas Conejo, Guilherme Selber e Paulo Rogerio Quirino de Souza (Samsung)

Ao Ministério das Relações Exteriores, representado por José Roberto de Andrade Filho (Embaixada do Brasil na China), que, por meio do Setor de Ciência, Tecnologia e Inovação (SECTEC), apresentou o Radar Agtech Brasil a parceiros chineses e a brasileiros na China; e também viabilizou a tradução desta edição para o mandarim.

Rebecca Xie (Plug and Play China) e Estela Chen (Apex-Brasil), representando as equipes de suas organizações que convidaram para o evento Brazil AgTech Roadshow no qual o Radar Agtech Brasil 2019 foi apresentado.

Renato Barbosa Caetano, Valter Augusto Reynaldo e Rafael Carvalho (Totvs), com quem desenvolvemos uma pesquisa com empreendedores e fazendeiros para compreender melhor a transformação digital no agronegócio; e a todos os empreendedores e fazendeiros que dispuseram seu tempo.

Os colegas da Embrapa Antônio Luiz Oliveira Heberlê, Camilla Oliveira, Carolina Ro­drigues Pereira, Dayanna Geyssa Bezerra Brandão, Cassio Andre Wilbert, Fernanda Ottoni, Fernando Matsuura, Hellen Christina De Almeida Kato, Hugo Soares Kern, Luciano Benedito Caldeira de Lima, Maria Fernanda Faro Diniz, Marina Keiko Pieroni Iwashita, Nadir Rodri­gues Pereira, Selma Lúcia Lira Beltrão, Valéria Cristina Costa, Vanda Camargo, Verena Ribeiro Ferreira e Vinícius Milléo Kuromoto, que colaboraram de formas diferentes para este projeto.

Nossos fornecedores de serviços – Fernando Sá e Cristiane Coletti (libero+), Mariana Zambon Ferreira Braga e Raquel Serafim – que sempre propiciaram a melhor qualidade possí­vel nos seus trabalhos.